Author name: analyticsguy

You launch a campaign at 10am. By noon, you want to know if it’s working. With Google Analytics 4, you […]

Google Analytics is free, but “free” carries real costs: your visitors’ privacy, data accuracy issues you may not notice until

Your Google Analytics data is wrong. Not a little wrong. Meaningfully wrong. If you’re running GA4 with default settings, you’re

By the end of this guide: Clicky installed on your site, collecting real-time data, running alongside GA4 so you can

GDPR compliance for analytics isn’t optional anymore, and it isn’t theoretical. Multiple EU data protection authorities have specifically ruled against

The quick answer: Clicky wins for most websites. Real-time data where GA4 has a 24–48 hour delay. Better data accuracy

Every analytics tool claims to be “privacy-first” now. It’s on the landing page, in the tagline, in the sales email.

After testing 10 analytics tools on live websites over six months, our top recommendation is Clicky. It’s the best overall